Blog

22 May 2013

Want to stay on top of corporate event trends? You need a mobile app!

Posted By Lea Cerdido

Corporate events aren’t only about promoting your brand or ideas, they’re about showcasing your organization as an industry leader – and to do that, you need to stay on top of the latest trends… especially when they’re as useful as a mobile app.

Mobile apps for conferences have really taken off as smartphones and tablets have gained such high market penetration. According to the Pew Internet & American Life Project, 46% of Americans are currently using a smartphone and around 22% of Americans own a tablet. These figures just keep on rising and it’s a safe bet to say that a lot of this technology will be in the hands of the people attending your conference, so your conference is a fantastic opportunity to take advantage of it.

The best thing about these apps is not just that they are a fun trend that people love to make use of, they also make organizing, managing and running your event far more integrated and seamless.

Firstly, a mobile app is a great opportunity to create hype and awareness about your corporate event. You can send out an email blast to the relevant contacts with initial information on how to download the customized and branded app – and once people have started signing in, you can send promotional material about the event. With these apps, you can send everything from details on speakers and the content of their presentation to updates, announcements and articles as the event takes form.

You can also manage every aspect of the registration process, from who should be invited to approving each registration, to ensure that all the right people will be there and that you know the exact number you need to prepare for.

At the event itself, your app will truly come into its own. Attendees will be able to view schedules and speaker details in order to organize their time, download information packs and videos of presentations they cannot make it to, and gather promotional material without being burdened by the multiple bags of brochures and folders that usually accompany a corporate event.

Your attendees and presenters will also be able to participate in a live social network feed through their mobile app with the use of a custom event hashtag. Not only does this allow people to post pictures, connect and discuss your event, it contributes significantly to your brand’s social presence.

To find out more about how a trendy mobile app can make your corporate event shine, contact Cor-Events today.

 Lea Cerdido is a Certified Meeting Professional with more than 20 years of experience in corporate meeting services and negotiating hotel and vendor contracts nationwide. You can contact her at lea@cor-events.com.

11 Mar 2013

Online Event Marketing: Assuring Attendance With a Click

Posted By Lea Cerdido

As companies reduce their budgets, it’s becoming more difficult to keep attendance numbers high at trade shows, conferences and other corporate events. Online marketing by a professional events management company can help you market your event to the largest available audience without exhausting your budget.

By embracing online event marketing, you are enabling your company to reach huge numbers of potential attendees quickly and effectively, by using innovative and forward thinking methods.

A professional corporate events company can design and build an event website to your specifications, allowing you to post information about your event and speakers, as well as offer online registration. Once this is done, you can send out the link to interested contacts, and post it on your social networking sites.

If you don’t have social media networks, your events company can also set these up for you. This is definitely worth doing as social networks will encourage discussion of your event, resulting in impressive (and free) word-of-mouth advertising. If you are interested in building your attendance rapidly, you could offer incentives like free tickets to people who share your link. If this is still not enough, for a relatively small cost you can also purchase additional online advertising and SEO (Search Engine Optimisation) services.

Forward-thinking events companies also have a mobile app for conferences, complete with support, which allows you to put your brand and event out there on mobile Internet platforms where it can easily be accessed by a large audience.

Online invitations are another great offering included in online events marketing. Here, you can reach a multitude of people in an innovative way while saving money on printing, mail and graphic design costs. You can include online registration here too, so your attendees can reply easily with one click of their mouse.

When you take your events marketing campaign online, you save money while increasing your returns. Attendees can find your information quickly and with minimum fuss, and you can keep track of your results online. Use innovative, cost-effective event marketing and present your event to the largest audience on Earth– contact COR Events, the online event marketing specialists.  

 

 Lea Cerdido is a Certified Meeting Professional with more than 20 years of experience in corporate meeting services and negotiating hotel and vendor contracts nationwide. You can contact her at lea@cor-events.com.