Blog

22 May 2013

Mobile technology: revolutionize your corporate event

Posted By Lea Cerdido

Corporate events are all about enhancing business relationships and sharing valuable insights – whether you’re launching a new product or inviting industry-leading speakers to address a common topic. One of the latest and most exciting technological developments to help facilitate this is the creation of mobile apps for conferences.

These apps can be branded specifically for your organization and are available across Apple and Android platforms, ensuring that your delegates will be able to access and make use of it with ease.

The advantages of having mobile technology like this available at your conference are numerous and start even before your conference has begun. Through these apps, you can notify contacts about your upcoming conference with an initial promotional email directing them to download the app. After that, you can monitor registration numbers and even control access to the event by using an authentication feature that can be monitored by your event manager.

With a mobile app, you can post any information you want about your upcoming conference, from details about speakers and the conference facilities to promotional material. You can also post your conference schedule so your attendees can look everything up before the conference and plan their day. Often, attendees want to see far more than they are able to in the day and are forced to miss out on interesting talks and presentations. Through your mobile app, your event manager will be able to post full presentation material, including video, after each presentation so that attendees can enjoy the content secondhand or even review presentations that they attended.

Your app will also be able to stream a live feed from social networks through a custom hashtag for your conference where attendees and presenters can post their thoughts, feedback and photographs while your conference is in progress. This gives people a way to really connect with your conference content as a whole while promoting your brand on social networks.

Mobile technology for corporate events is all about seamlessly managing your event while connecting your attendees and presenters with your brand in a way that is easy to use, practical and incredibly useful.

COR Events specializes in mobile apps that will make your corporate event stand out from the crowd and ensure that your attendees get the most out of your event. Contact us today.

 Lea Cerdido is a Certified Meeting Professional with more than 20 years of experience in corporate meeting services and negotiating hotel and vendor contracts nationwide. You can contact her at lea@cor-events.com.

22 May 2013

Want to stay on top of corporate event trends? You need a mobile app!

Posted By Lea Cerdido

Corporate events aren’t only about promoting your brand or ideas, they’re about showcasing your organization as an industry leader – and to do that, you need to stay on top of the latest trends… especially when they’re as useful as a mobile app.

Mobile apps for conferences have really taken off as smartphones and tablets have gained such high market penetration. According to the Pew Internet & American Life Project, 46% of Americans are currently using a smartphone and around 22% of Americans own a tablet. These figures just keep on rising and it’s a safe bet to say that a lot of this technology will be in the hands of the people attending your conference, so your conference is a fantastic opportunity to take advantage of it.

The best thing about these apps is not just that they are a fun trend that people love to make use of, they also make organizing, managing and running your event far more integrated and seamless.

Firstly, a mobile app is a great opportunity to create hype and awareness about your corporate event. You can send out an email blast to the relevant contacts with initial information on how to download the customized and branded app – and once people have started signing in, you can send promotional material about the event. With these apps, you can send everything from details on speakers and the content of their presentation to updates, announcements and articles as the event takes form.

You can also manage every aspect of the registration process, from who should be invited to approving each registration, to ensure that all the right people will be there and that you know the exact number you need to prepare for.

At the event itself, your app will truly come into its own. Attendees will be able to view schedules and speaker details in order to organize their time, download information packs and videos of presentations they cannot make it to, and gather promotional material without being burdened by the multiple bags of brochures and folders that usually accompany a corporate event.

Your attendees and presenters will also be able to participate in a live social network feed through their mobile app with the use of a custom event hashtag. Not only does this allow people to post pictures, connect and discuss your event, it contributes significantly to your brand’s social presence.

To find out more about how a trendy mobile app can make your corporate event shine, contact Cor-Events today.

 Lea Cerdido is a Certified Meeting Professional with more than 20 years of experience in corporate meeting services and negotiating hotel and vendor contracts nationwide. You can contact her at lea@cor-events.com.