02 Jun 2014

Why Breaks Can Make Your Meetings a Success or Failure

Posted By Lea Cerdido

While meeting planners often concentrate on helping put together a top-notch agenda, many times a meeting's success can hinge on the downtime -- the breaks.

It is not unusual to encounter clients who want to pack an agenda as much as possible, and that is understandable. After all, whether it is an internal meeting, training, conference or trade show, bringing people together can be a significant investment that you want to maximize.

However, the best value will only come if participants are able to bring their maximum energy and focus into the time they have together. As the phrase implies, "drinking from the firehose" will result in a lot of lost resource. Studies show that after 90 minutes focused on one task, the average human needs to take a breather. Some argue that number should be lower as we are constantly multitasking.

Meeting participants should have the opportunity to have both mental and physical shifts throughout the course of the day. Mental shifts could be alternating between passive keynote type presentations and interactive workshops. Physical shifts include moving people around and having their environment change. We recommend sessions to last no more than 50 minutes, with 5 to 10 minutes of a recharging activity and another 5-10 minutes to re-engage in work activity (call the office, etc). Knowing that they have this available will allow them to focus more on the sessions themselves.

Of course we cannot forget nutrition. People need fuel to keep going both mentally and physically. Though some may desperately need sugar to keep them going, make sure that healthy options are available, those tend to flatten out the metabolic highs and lows. 

Breaks can literally make or break your meeting. If you or your organization need help in successfully managing your next meeting, contact us at Cor-Events for a free initial consultation. 

   Lea Cerdido is a Certified Meeting Professional with more than 20 years of experience in corporate meeting services and negotiating hotel and vendor contracts nationwide. You can contact her at

22 May 2013

Want to stay on top of corporate event trends? You need a mobile app!

Posted By Lea Cerdido

Corporate events aren’t only about promoting your brand or ideas, they’re about showcasing your organization as an industry leader – and to do that, you need to stay on top of the latest trends… especially when they’re as useful as a mobile app.

Mobile apps for conferences have really taken off as smartphones and tablets have gained such high market penetration. According to the Pew Internet & American Life Project, 46% of Americans are currently using a smartphone and around 22% of Americans own a tablet. These figures just keep on rising and it’s a safe bet to say that a lot of this technology will be in the hands of the people attending your conference, so your conference is a fantastic opportunity to take advantage of it.

The best thing about these apps is not just that they are a fun trend that people love to make use of, they also make organizing, managing and running your event far more integrated and seamless.

Firstly, a mobile app is a great opportunity to create hype and awareness about your corporate event. You can send out an email blast to the relevant contacts with initial information on how to download the customized and branded app – and once people have started signing in, you can send promotional material about the event. With these apps, you can send everything from details on speakers and the content of their presentation to updates, announcements and articles as the event takes form.

You can also manage every aspect of the registration process, from who should be invited to approving each registration, to ensure that all the right people will be there and that you know the exact number you need to prepare for.

At the event itself, your app will truly come into its own. Attendees will be able to view schedules and speaker details in order to organize their time, download information packs and videos of presentations they cannot make it to, and gather promotional material without being burdened by the multiple bags of brochures and folders that usually accompany a corporate event.

Your attendees and presenters will also be able to participate in a live social network feed through their mobile app with the use of a custom event hashtag. Not only does this allow people to post pictures, connect and discuss your event, it contributes significantly to your brand’s social presence.

To find out more about how a trendy mobile app can make your corporate event shine, contact Cor-Events today.

 Lea Cerdido is a Certified Meeting Professional with more than 20 years of experience in corporate meeting services and negotiating hotel and vendor contracts nationwide. You can contact her at