Blog

08 Apr 2013

Event experience: Turning feedback into successful on-site event management

Posted By Lea Cerdido

Being able to listen to feedback about on-site event management and make constructive use of it is a sign of a successful professional event planner’s event experience. Planning events takes a lot of hard work, dedication and attention to detail. An event planner has to make sure that both the client and the attendees of the event are happy, and that the event itself goes off without a hitch. Planning a spectacular event every time would be impossible if you didn’t spend time evaluating your previous events, asking for feedback and using it to improve on your next event. This is why listening to constructive client and attendee feedback is an important factor in gaining essential event planning experience.  

The best way to go forward in planning an event is to get feedback from your current clients. Encourage them to voice any queries, compliments or concerns they may have about how you are organizing their event and your plans for executing successful on-site management. You can also use feedback forms to gather information about how attendees felt about the event - how it was run and what they would like to see next time - and when these are filled out, you must make sure people have a convenient place where they can submit them. Don’t wait too long to send people online surveys to rate your event, the sooner you can send them after the event the better.

Social media is an innovative platform through which you can gather feedback on your event. You can get feedback through comments on your event’s website, through it’s Facebook page, or you could create a short and witty hashtag for attendees to tag when they tweet about your event. Social networks can be accessed rapidly and easily, and people enjoy tweeting and commenting about where they are and what they are doing. You will get a clear, personal and interactive idea of how all attendees feel as your event unfolds.

If you’re looking for professional event planners who have a wide range of quality event experience and know that listening to client feedback is essentail to successful on-site event management, Cor Events is the company you need. Contact us today!  

 Lea Cerdido is a Certified Meeting Professional with more than 20 years of experience in corporate meeting services and negotiating hotel and vendor contracts nationwide. You can contact her at lea@cor-events.com.

15 Jan 2013

10 reasons why experienced event marketing is crucial

Posted By Lea Cerdido

As any experienced event planner will tell you, the marketing of events isn’t something that’s learned (or perfected) overnight. Here are 10 reasons why experienced event marketing is crucial:

1- Time management: One of the most important parts of event marketing is time management. Printing marketing collateral, communicating with guests and organizing media involvement needs to be done at specific times to draw the right level of attention to an event. Experienced marketers are familiar with media processes as well as the other time frames involved with pulling off a successful event marketing strategy.

2- Industry contacts: While some youngsters are networkers and ‘movers and shakers’, experienced event marketers have built up a reputation with key players in the industry, making the marketing process more seamless.

3- Targeted marketing: Marketing an event requires targeting niche groups of people – often across multiple channels. An experienced event marketer will be able to determine the correct channels, whether it’s social media, printing, direct marketing or traditional marketing channels.

4- Measurement: As the client, you want to know how successful your event marketing campaign was. Professional event marketers will be able to show you exactly how your money was spent and what the results were.  

5- Detail oriented: When it comes to marketing an event, it’s all about the details. Event marketers often specialize in event planning as well, so they know exactly how to create awareness and “sell” your event to your guests and target audience.  

6- Customer experience and satisfaction: It’s easy to get caught up in planning and marketing event, but professional event marketers will make sure that your experience and satisfaction are top priority.  

7- Speaker and entertainment knowledge: Each event has a different focus and your event marketers will be able to package your focus points (whether it’s professional speakers, entertainment, activities or awards) and make sure your guests are eagerly anticipating the event.

8- Sticking to budget: Anyone can throw a party, but only experienced event marketers can create the awareness and engagement you need while sticking to the budget that you have decided upon.  

9- Integrated campaigns and marketing: It’s of no use announcing an event in the local press if your VIP guests haven’t already received their invitations. Event marketers will take each aspect of your communication and marketing into consideration to ensure an integrated and uniformed strategy.

10- Team of professionals: Experienced event marketers know that a team of people is needed to pull off a high quality event and market it to the public. When you partner with a reputable company, you will be partnering with a team of professionals that will work tirelessly to ensure your event marketing is a success.

Need help with your event marketing? Contact Cor Events today.  

Lea Cerdido is a Certified Meeting Professional with more than 20 years of experience in corporate meeting services and negotiating hotel and vendor contracts nationwide. You can contact her at lea@cor-events.com.