31 Oct 2012

Innovative Sponsorship Ideas for Associations and Chambers

Posted By Lea Cerdido

Sponsorship ideas associationsIf you’re tasked with running an association or a chamber then you know that securing funding and sponsorships is a main priority. Often, associations and chambers do not have big budgets and rely on sponsorships and other incentives in order to stay in business. At Cor-Events we specialize in assisting associations and chambers create and execute innovative sponsorship ideas that are aligned with your objectives and goals. When we work with an association or chamber, we work directly under the board of directors, staff, key volunteers and others directly involved because we want to be certain that our ideas, suggestions and strategies are fully compatible with the vision and mission. 

Cor-Events has worked with associations and chambers of all sizes, from small non-profit organizations to large chambers of commerce with many members and we pride ourselves on always being respectful of an organization’s purpose and goals.

Innovative sponsorship ideas include:

    Online videos. We’re in the era of the Internet and offering your sponsors a chance to have a video featured on your website is a great incentive. The sponsor will be advertising itself while explaining why it supports your association or chamber and it will give website visitors a chance to see what kind of companies align themselves with your values and mission.

    Seek sponsors that can donate manpower or supplies. If you work for an association that is involved in children’s education, seek sponsorship from a company that sells school supplies and other supplies children can use while at school. If your chamber is heavily involved in promoting tourism, you can approach an airline or a popular local hotel to host a “Why Visit our City” day, which can then be posted on your website for all visitors to see.

    Allow your sponsors to guest blog. Many companies are involved in corporate responsibility and by allowing your sponsors to compose a guest blog on your website you are allowing them the opportunity to express their support for you, position them as a thought leader in the industry and encourage other companies to engage in corporate responsibility through being a sponsor.

If you’re looking for innovative ways to secure sponsorships for your association or chamber, contact Cor-Events today and see how we can help you move forward! 

Lea Cerdido is a Certified Meeting Professional with more than 20 years of experience in corporate meeting services and negotiating hotel and vendor contracts nationwide. You can contact her at